We are beaming with excitement and anticipation of the future as we write this.
Q. How do i fill my need for new Sassafras products?
A. Not only will you still be able to purchase brand new Sassafras paper crafting products through wonderful companies like Studio Calico, you will also see Sassafras designs popping up elsewhere. Think fabrics, children's apparel, party supplies, greeting cards, digital collections, and more! In fact some of these exciting new products are in production at this very moment.
Q. How will I know when new Sassafras products are available?
A. We will update this blog, send out tweets, and update our facebook page with Sassafras news.
Q. Why would you ever make such a giant change?
A. To pursue our true passion. See next question.
Q. What is your true passion?
Oh my...thank you for asking. Design has been the number one driving passion of Sassafras from day one. We (Tim and Beck the creative team behind the scenes) are obsessed with design, color, and creative inspiration. At times it seems as if design literally consumes everything we do. We sleep, eat, drink, and dream design. When it comes to managing inventory, manufacturing, production.... mmmm... not so much.
We have come to realize over the past few years that designers running a design business makes far more sense than designers running a manufacturing business. Fortunately as designers we can now work with companies that excel in manufacturing the products you love.
Q. Any regrets?
A. No way! This has been the adventure of a lifetime! We feel so blessed to have been part of such an inspiring creative community full of artists.... that means YOU! We are so grateful for the enthusiasm, loyalty and creative inspiration you have given us.
Q. What now?
A. In the next few weeks we will be having a fun party here on the blog. Festivities include spotlights and thank you's to our wonderful design team, highlights of favorite Sassafras moments, and super duper specials for you to take advantage of.
We would like to answer any questions you have as well so please feel free to leave us a comment.
Be true to your creative self!
with lots of love,
Wishing you well on your new journey! Can't wait to see what you have in store :)
Posted by: Jennifer Chapin | 26 September 2011 at 06:05 PM
You already know how happy I am for you - your determination to reach for your dreams inspires me in so many ways - thanks for believing in me and becoming the wonderful friends that you are - may the future be a bright and colourful one for you both .x.x.
Posted by: Tracie H | 26 September 2011 at 06:20 PM
Thank you for sharing this! I have loved your products for years, and am glad to see that Sass will still be around!! Good luck on your new adventure!
Posted by: HeatherC | 26 September 2011 at 06:28 PM
have loved, and will continue to love, all things sassafras :)
happy for you all!
Posted by: Lexi Bridges | 26 September 2011 at 07:06 PM
I am excited for what is to come and am relieved to know that new Sass will still be available. We ♥ you, Sassafras!
Posted by: Becky Williams | 26 September 2011 at 07:16 PM
Wow . . . surprising, and yet . . . good luck!! I hope only good things are in store for you in the future!!
Posted by: Carol (ScrapMomOf2) | 26 September 2011 at 07:35 PM
Best of luck! I'm a big fan of Sassafras, and I'm glad to see you will still be around! :)
Posted by: Melissa | 26 September 2011 at 10:00 PM
I really REALLY hope to see your products 100% visible! :)
Posted by: Pinky | 27 September 2011 at 06:21 AM
Wow, I'm kind of sad but it sounds like this is a good thing!!! I love the idea of seeing your designs elsewhere!
Posted by: Lea Patterson | 27 September 2011 at 09:18 AM
I think this is such a smart business decision - focusing on what you do well! Love your stuff esp in my Studio Calico kits! Can't wait to see what's in store for you next!
Posted by: pegg | 27 September 2011 at 10:22 AM
Sad! Going to stock up on my favs!
Posted by: ShawnaW | 27 September 2011 at 11:19 AM
I am sad to see the old Sassafras going away, but as I have always loved your designs and am thrilled to know you branching out to even more mediums (plus luckily I am a Studio Calico subscriber so I am delighted to receive your papercrafting designs from them). I can't wait to see all you do!
Posted by: Shay | 27 September 2011 at 04:50 PM
AHH!! well definitely PLEASE do LOTS of arrangements with other companies so I can flock to them!! :( AND I hope there will be some fab specials too!
Posted by: MeghanR | 27 September 2011 at 07:05 PM
I feel excited about the prospect of fabric! But also a little sad that the old Sassafras is going. Good luck with all you do! :)
Posted by: Rachel Mackin | 28 September 2011 at 12:49 AM
We are thrilled at the potential for Sassafras designs to adorn all sorts of goods from fabric to children's apparel, party ware, and YES we will still design for the world of paper crafting.
Posted by: jerseys shop | 28 September 2011 at 04:01 AM
WOW! What an exciting step for you to take. Congratulations in above all else following your heart and your passion. Wishing you all the very best in the exciting adventure to come :-)
Posted by: Natalie E | 28 September 2011 at 05:19 AM
I've always been a huge fan of Sassafras! Can't wait to see what's in store!!
Posted by: jackie | 28 September 2011 at 07:43 AM
Sassafras is one of the most innovative, inspiring and exceptional brands around!! I'm giddy at the chance to collect new treasures from this favorite company of mine. It pretty much rocks!! Tim and Beck, you are two of the most generous and talented people that I've ever met and I absolutey have no doubt you will go far with design. I know it's your true passion and you both deserve to storm forward with something you love. Best best wishes!! Xoxo
Posted by: hp | 28 September 2011 at 04:10 PM
Best of luck in pursuing your passion!:)
Posted by: Cassandra | 29 September 2011 at 05:44 PM
Honestly, I'm now hoping to have some Sass Tees to wear around and make people jealous...Hugs and best wishes. I LOVE your products and can't wait to see what comes next!
Posted by: Charity Donaldson | 30 September 2011 at 07:38 AM
Thank goodness you will still be making product! You are one of the manu's that I hoard and obsess over. I don't toss my Sass scraps until there is nothing left! But Kudos to you for going after what you love! It takes passion and courage!
Posted by: Miss Cooper | 30 September 2011 at 09:35 PM
I'm sorry to hear you won't be manufacturing anymore, but I'm very excited to see what you come up with, and to be able to adorn my life with other mediums from your company! Your designs are so cheerful & happy, I just love them.
Posted by: Dawn W. | 02 October 2011 at 03:09 AM
I have loved your designs and style for a long time. I've created some of my most favorite projects with your product. I am also excited to see you mention fabric. Sadly I am not a fan of SC and would not place any order thru them. I hope to see your designs available thru other companies as you mentioned so I'll be keeping up with your tweets. Good luck in your new venture!
Posted by: Jennifer | 03 October 2011 at 10:28 PM
I {heart} Sassafras! I'm glad to see you following your passion. :)
Posted by: Charity | 06 October 2011 at 02:09 PM
I really, really hope we get to see these products in New Zealand, sassafras is my all time favourite paper brand.Fabric sounds awesome!
Posted by: Jade | 12 November 2011 at 11:22 PM