sassafras: the letter C stands for CUTE

Did you know that Sassafras has two design styles? "Life is Beautiful" and "Serendipity" are distinct creative feels that all of our collections fall under. We like the idea of not having one defined "look", and really enjoy experimenting with different creative styles. Feeling fun and whimsical? Bungle Jungle, Owl Pals, Monstrosity, Me Likey... these collections are the "Serendipity" side of Sassafras.

Vintage Yummy, Sweet Marmalade, My Dearest.... are the slightly more sophisticated, oh so pretty, "Life is Beautiful" Sassafras style.

The best part of all?? You can mix the two quite effortlessly.

This week, in the design studio, has been a serendipitous week =) The next line to be introduced (January 2010) will be one of those "you can't help but smile" kind of lines.

These images made me smile, re-sparked my love for CUTE, oh how i love cute little things =) Part of being a girl i suppose.

have you ever taken a browse thru weheartit? i loved these little blue guys when i was little! ....um and when i was big.

tim sent me this inspiration in our ongoing hunt for the girls room decor. Which is coming along.... not quite picture ready yet.

if you think this little mini-album (designed by tracie hudson) is cute, AND you are attending sparktheevent.com on Nov 6-7th then you can make one for your very own!