Thank you talented artists, valued retailers, and vendors for your support of and passion for Sassafras products. Thank you to our amazing design team whom continually feature, support, and express their talents with much Sassafras love. Thank you to many savvy magazine editors for always choosing new Sassafras products in monthly hot picks and favorite finds. Thank you world of Sassafras pals for inspiring us each and every day. WE HEART YOU!
Thanks to ALL of you 2009 was the largest growth year in Sassafras history. In 2009 Sassafras released what felt like a million new products. It was the year of the love at first sight felties, hand stitched layered blossoms, whimsical as can be paper whimsies, super duper monster cuteness, and so much more! Many thanks to new domestic and international distributors for bringing the Sassafras brand to new heights in 2009.
2009 marked the beginning of our blog. We have LOVED the connection with readers around the world who share in our passion.
Along with growth, progress, and successes came growing pains! The late nights in the studio were fueled by the conviction and confidence that with such great fans we would continue to grow despite tough economic times. Nose to the grindstone!
2010. We have big plans!
First: Product, product, product. At Sassafras it's all about the product.
Our designers are hard at work putting the finishing touches on 3 amazing sparkling new collections that are alive with Sassafras splendor. These new collections have quickly become in house favorites. We can't wait to see what YOU do with them. Look for sneaks very soon!
Second: The biggest request from our wholesale customers and our employees has been a faster, easier to use website. A website that will support our continued growth and make placing an order super easy. You asked and we listened. Great news! A brand new lightning fast, beautiful Sassafras website will be unveiled in January 2010.
Third: More supportive marketing and advertising for our retailers. They are the ones that spread the Sassafras goodness to the world. Class kits, POP materials, awesome online contests and education that will drive passionate artists directly into their favorite retail store are just a few ways we plan to brighten our retailers in 2010. Stay tuned right here on our blog for more info.
How are you are going to accomplish all of this and still attend CHA winter you ask? Despite careful planning our team came to a critical decision. It was realized that we would have to choose to either launch the new website in January or attend CHA and have product shipping later than we hoped. We decided that a new website is the best way to support and serve all of our customers including those that attend the show. Sassafras will miss seeing all of our friends at the Winter 2010 CHA show, but hope to see you in Chicago this summer!
Be on the lookout for NEW products coming soon to your favorite shopping spot!
Thank you for making 2009 fantastic!
Happy New Year,
The Sassafras Team